They have nothing to do with each other, right?
Their degree of abstraction is different, their graphic style too, and it is clear that they have not come from the same hand.
If you are going to use icons on your social networks, use common elements that make the user see them as part of the same family.
Visual presence on social media - SAP example
Even if you don't have the ability to create your own library of icons, keep in mind that they should have a similar style as part of a cohesive social media visual presence.
4.- Establish a photographic style
And we come to the most complex aspect of the visual line, the images.
Choosing them without having a photographer at your disposal forces you to resort to image banks, free or paid.
In both cases, you need a series of tips to know how to choose images with their own personality that are related to each other and that reflect the identity of your brand.
I'll give you an example.
Let's think about "people eating."
Visual presence on social networks - philippines telephone number Example images
The first image conveys youth, modernity, innovation.
The second, tradition, elegance, timelessness.
They could hardly be part of the same brand's visual line.
Now, let's take an example of two images that do tell the same story.
Visual presence on social networks - Example of similar images
Why are they suitable for the same brand?
Because they convey the same thing: a vintage, classic look and a retro touch.
To select images that can coexist together, you need an expert eye, with your eyelashes burned after searching and searching.
It's not an easy task, don't believe it, but here are the aspects that I have taken into account to determine why these two images could be used for the same brand.