I was so pleased to see it that I wanted to share it with you through my YouTube channel and this article. It is the assessment that Rubén Rodríguez (Manager of Cocinas Suarco) makes of our work in mentoring.
Below I leave you the highlights and the video, but I want to start with Rubén's three quotes that, in my opinion, define the keys and the human side of mentoring:
I felt that from the first moment he put on Suarco's shirt.
I regret not having hired him sooner.
We have made progress in 6 months equivalent to 3 years.
I think that these three sentences say it all, but here is a summary of the highlights:
Before contacting Tristán, our marketing
telegram usa number was amateurish . We have done things as best we could, combining it with the day-to-day running of the company.
Digital marketing is the company's main tool for attracting customers.
Due to the volume and growth we have, if we really want to build a solid company for the future and continue growing, digital marketing is essential . That is why we must lay the foundations of the strategy with a plan, with objectives,
This is the problem I wanted to solve and what led me to contact Tristán Elósegui.
The day-to-day mentoring with Tristán helps me a lot and is very simple .
Having never worked with a mentor, one of my fears was how it would go, how I would feel and if I would be able to develop it.
With Tristan you draw up a plan, you follow it step by step . At first everything sounds strange and you wonder if we are doing the right thing.
But by following the plan and completing the stages, suddenly there is a moment when the pieces start to fit together . And that is when you really realise the value of the work you have been doing in mentoring. It is the moment when everything flows and fits together. Why does it happen? Because you have solved things that you have inside and do not verbalise . Why do we make kitchens, who do you sell to, what should be our acquisition channels... and all this is also supported by data.
There has been a lot of chemistry with him, in fact I have felt that from the first moment he has put on the Suarco shirt . He is one more member of the Suarco family. He feels the company as his own, he lives it, he worries about many things. About economic aspects, about the sales team, strategic... he wants all the work that is done to have an impact on the profit and loss account. He has a very strong orientation towards the business.
Hire a mentor? Essential. I regret not having hired one sooner . Why? Because it will make you go much faster.
The leap we have made with Tristán has been spectacular. We have advanced in 6 months the equivalent of 3 years .
For what kind of companies? For those who want to go from doing home-made marketing to laying the foundations for a serious and professional strategy.
If you really believe that digital marketing can help you grow and scale your business, you need a mentor.
Opinion on Tristán Elósegui's marketing mentoring