Fresh Dataset

The Marketing Director is one of the most sought-after professional profiles today. Below I want to share with you the skills, functions, tools and concepts necessary to work in the marketing management area of ​​a company.



Javier Lopez MunozThe Marketing Director is the professional in charge ...

If you ignore the importance of having a mobile-friendly website, you may miss out on opportunities and run the following risks:

Loss of community: New users respond to their first impression of a website. If they have trouble viewing your site, they may not return and you will lose potential ...

We have compiled 20 tips to improve the positioning of your videos on YouTube and search engines. In it we review all the functions that you can configure on this social network and the details to take into account to increase visits and reproductions.

Hello! How are you? Today I want to share with ...

Do you have to manage a company's Twitter account and don't know how to do it? You might find inspiration in this article. We have taken four real businesses from different fields and asked four bloggers and former Aula CM students to create a Social Media Plan on Twitter for each of the companies ...

At Pro Marketing Day, Patricia, Fernando, Alex and Leticia told us about the most important new features and functions in Digital Marketing supported by creative ideas.

In this post, we want to tell you everything that was discussed at the conference, from the most important developments in ...

Do you want to create the best website in the world? Whether it's to boost your personal brand or give your business greater visibility, when building a website, it's essential to know the best web page and blog design tools in order to achieve a totally professional result.

But not only that, they ...

Web usability tips 25. Quality and consistent design: This includes a simple and logical content structure and a common design in all areas that “collaborates” with the information on the website. It is advisable that the colour palette is consistent and that the links are differentiated from the ...

Mobile MarketingFacebook is the world's largest forum, and guess what: not everyone is on your Fan Page. If you want to grow and actively engage with users in your sector, you'll need to go beyond your Wall. Don't focus your strategy only on your Page and then blame Facebook for not working for you ...

Generating different content (in all those URLs that are a real positioning target and work with different keywords)
Deindexing duplicate URLs if they are not necessary for positioning since they usually work with the same keyword (cannibalization)
Using canonical to tell the search engine which is ...

Something fundamental on Instagram to be able to gain followers is to see who follows you, who unfollows you and, of course, "spy" on who is spying on you .

This means seeing who visits your profile but doesn't follow you. To do this, you have a free tool called REPORTS+ at your disposal, both in ...