Fresh Dataset

They asked us how to go about marketing in China. They’re a small business and they wanted to keep things simple, so they were hoping that they could adapt their current Shopify-based website rather than create a completely new website for China.



The Shopify ecosystem isn’t particularly designed ...

Brands and individuals can become an industry’s key opinion leader on Zhihu by actively creating valuable content and executing organic marketing activities. It is something that the platform wants the users to focus on at the moment. In fact, it is similar to managing official brand accounts on ...

WeChat Official Account admins have access to some pretty useful analytics. We’ll give you a point-by-point overview of the analytics in WeChat’s back-end in this post.

Plus, the accompanying video gives some context, by showing how regular users come in contact with WeChat articles in the first ...

Weibo is also a good place to interact with customers for both consumer and B2B companies. Users need a place to discuss their opinions (mostly dissatisfaction), and Weibo gives them this opportunity. It also provides companies with the chance to respond directly to their customers, making sure that ...

We’ve been writing and updating this content since 2008, and every article is informed by our experience helping over 300 organizations such as Microsoft, SAP, Siemens, and Papa Johns generate more leads.

Our experience is primarily in

marketing strategy
advertising, and
content creation
Our ...

Applying for an ICP license is important for any foreign company that wants to host a website or app in China.

What you’ll learn in this guide:

hibited content or topics, it won’t get blocked.
Even if your website is hosted outside mainland China, it can still rank well on the country’s largest ...

The good news is that you will likely be able to set up an OA directly with Tencent (the company that owns WeChat), and it’s only 99 USD.

It takes us about 3–5 working days to set up and verify the account. However, it can take a lot longer if anything is out of order, and we’ve heard stories of it ...

With universities unable to hold in-person events in China during the pandemic, they’ve been searching for other ways to have real-time interaction with potential students.

To help our clients, we’ve been running livestreams and have tested several different platforms so far, including Yingke ...

In this post, I want to show you how to analyze a merged data report (Baidu’s advertising system + Google Analytics) in Looker Studio (previously called Google Data Studio), and how this report can improve your advertising results.

Suppose you’re a global company accustomed to using Google ...

advertisements (from companies or brands) can appear in the feed and make it feel a bit like a SPAM folder.

WeChat Pay — WeChat also has a feature that lets you hold money within the app and use it to pay for (almost) everything. Even the elderly vendors selling snacks on street corners accept ...